I’ve always maintained the power of printed media, and while there is no denying the digital world has provided us with speed, accessibility and new ways to connect, I hold firm in my belief that print continues to have an important place in communications. Here’s why… It’s environmentally friendlier It’s often assumed that printing publications, Read more…
Because you’ve got better things to do! If you or your team are doing work that deserves an award, you shouldn’t be spending time trying to write the submissions. Not just because your time is more valuable doing what you’re good at (and paid to do) but also because you’re probably too close to what Read more…
1. Make it convenient Convenience rules our world. It’s the one thing that is more important than “cost”. If whatever you’re offering, is easier than something similar or close by, they will use it. So when it comes to web, use a simple domain your audience can remember, provide the address on your email, cards, Read more…
A few years back Microsoft released an Office app for iPhone – this was huge because ‘Mobile Devices’ were on the up and started to over take the use of desktop computers. It was a good move for Microsoft to keep ‘Office’ as a desirable tool by taking it mobile on phones. Shortly after this app was released in Feb 2011, Microsoft released Office 365 Read more…
